Yellowism?

Tailoring The Foot to Fit the Shoe?

So, "Yellowism"

First off, I don't know enough about this to be any kidn of authority. Probably playing to them.

Maybe admitting it mitigates that?

Maybe there was a part of me that thought I had to support these guys because they seem edgy and 'anti-establishment'

From what I can discern their principle can be distilled down to "____ doesn't have to be art, it can be Yellowism"

-> Yellowism = Art percieved in a new way, sans their concepts

-> Yellowism = Art objects (in this context)

(I know there's a strand about changing the way we percieve work based on it's context, but is that really anything new? It's more or less the basis of curating.)

Calling it now:

It's just a new kind of shock art - something creative is either art or anti-art

->Coming up with a random, 'quirky' idea then changing the world to make it seem philosophical

->Lets ruin some art for art's sake (and call it's non-art Yellowism)

I'm up for protesting against institutions, and sometimes that takes 'radical' measures, but that Rothko was defaced for a farce - either Yellowism is a joke, or it's a poor attempt at philosophy.

Smooth, guy.
He kind of contradicts himself on the "not art" bit, anyway.